Dianese...dia-neh-zuh In 1968 when Lino Dianese rode his Vespa from Italy to London ,he was awestruck by the number of motorcycles there, specially the riders with their leathers going ton up;there n then he decided to make protective gears for the riders & that's how Dianese was born in Vicenza ,Italy & the first product which came out was the motocross pants in 1971. Dianese has won innumerable awards in the fields of innovative design & human protection & the list of innovations is endless,it's mind boggling actually ,the first back protector ,first knee slider ,aerodynamic hump suits ,the T-age suit ,D-air airbag jackets & suits ,both for racing & street,acquisition of AGV helmets & TCX...whew!!like I said ,it's endless & the best part ? Dainese didn't stop at motorcycle riders ,they gave & still give protection to ski riders ,horse riders ,sailors,MTB (mountain biking) & NASA astronauts..o yes ,astronauts!! Unbelievable! So many sportsmen won & are still winning races protected by Dianese ; Valentino Rossi,his 9th world title ,the Emirates Team NZ in America's Cup ,equestrian (2012 Olympics)& skiing stars ,to name a few ;Dianese has given us numero uno products since the past 70 years & have saved so many lives ,their dedication in the field of protection is unparalleled, deserves a standing ovation actually & now we are lucky to have these superlative products in the city ,thanks to Motomadness.the showroom at MG road is spacious & classy & stocks the latest products by the company .huge thnx to team Motomadness ,saran & manu for hosting us today Protection can't get any better than this !